Saint John, NB - June 7th, 2010 - A group of Saint John companies have joined forces to apply their expertise in hopes of developing an entirely new approach to local eating habits & food marketing in the province of New Brunswick. Opera Bistro, the Craig Allen Agency and Hemmings House Pictures launched a new website this week at www.smarteat.tv that is certain to raise eyebrows in the tourism, food production and web technology sectors.

Smart Eat is a concept for an innovative social media network, web-based TV show & culinary tourism product that highlights delicious local food, interesting people and fantastic locations throughout New Brunswick. The Smart Eat web tv show is at the heart of a movement that highlights local food producers and demonstrates how their products can be used in first class recipes.  Of particular interest, will be the guests and locations featured in each of the 13 “webisodes” that are planned for production.

Leveraging the recent growth in social media, an interactive website/social network will be the focus point of the project that viewers would be able join & contribute to, from across Canada & beyond. Organic foods, 100 mile eating and good environmental practices will be amongst the key issues focused on in each episode and in the web network.  Smart Eat will also chose locations, products and guests that highlight the best each region has to offer. Every person & every product featured in an episode of Smart Eat TV will be from the local region being shown in that particular episode.

The trailer for the pilot webisode (which focuses on the Saint John Community) is currently live on the site at www.smarteat.tvwith the full pilot expected to air online by the end of June. Consumers and businesses interested in adding to the network are encouraged join the conversation online by signing up for free at www.smarteat.tv